Academic Marketing

Introduction

In today’s academic publishing, producing high-quality content alone is not enough; it must also be delivered effectively to the right target audience. The Galenos Publishing House Academic Marketing Team enhances the national and international visibility of scientific publications through social media management, email marketing strategies, and targeted digital advertising campaigns.

Team Structure and Strategic Approach

The team is composed of social media managers, content editors, data analysts, and campaign optimization specialists. Working in integration with the publishing calendar, the structure remains in constant coordination with the design and web departments. In this way, promotional visuals, target links, and scheduling are managed in a synchronized manner.

Social Media Management

Tailored content is produced for each journal and shared regularly. Core themes include:

• Announcements of new issues

• Most-read or highly cited articles

• Continuous article-sharing posts

• Editorial messages and conference participation announcements

These contents are published simultaneously on Twitter (X), Instagram, and LinkedIn to engage directly with target academic communities.

Email Marketing and Newsletter Management

Regular email newsletters deliver new issues, featured articles, and journal promotions to subscribers. The process includes:

• Sending personalized newsletters to segmented academic audiences

• Tracking open and click-through rates

• Enhancing content through feedback analysis

Newsletter systems integrate with journal platforms to ensure each publication reaches its intended audience effectively.

Digital Advertising Campaigns (Ads)

To extend the reach of academic content, the team conducts Google Ads and social media ad campaigns. These campaigns are strategically planned with:

• Keyword targeting

• Geographic and demographic focusing

• Remarketing strategies

This approach increases journal recognition while expanding both author and reader bases.

Content Performance and Analytics

Every campaign is analyzed with a data-driven approach. UTM codes, click-through rates, social media engagement, and website traffic sources are regularly reported. The insights gained guide future communication strategies.

Editorial Collaboration and Event Promotion

The marketing team works closely with editors to prepare:

• Special issue calls

• Reminders on ethical guidelines

• Awareness content on publishing policies

Additionally, the team coordinates the production of visual, printed, and digital materials for national and international conferences.

International Visibility and Brand Representation

Academic marketing extends beyond reaching readers; it also strengthens the international recognition of journals. In this context, the team carries out direct promotional activities targeting academic indexes, research communities, university libraries, and research institutions.